The Superformula to Fight Cancer

Okay so you all probably heard about this already, but this is just beautiful.
The video is pretty self-explanatory, but for those of you not in the know, the international ad agency JWT partnered with the A.C.Camargo Cancer Center in São Paulo to refurbish an entire hospital wing AND produce IV Bag covers that carry a distinct DC comics theme.
Why? To support kids who are undergoing chemotherapy; it’s a tough treatment for anyone to go through, and the doctors at the AC.C. Camargo Cancer Center want to support their brave patients by correlating their treatment with superhero icons — in essence making these brave kids heroes in their own right for braving chemotherapy.
It’s one of those small things that can really aid in supporting patients undergoing chemo, and honestly, I give props to the amazing team behind this project!


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